Are you a disciple of #tech or an ardent defender of #humanity?
I must admit, it’s not a very easy question to answer but if you’re honest with yourself, you may get insight into your own personality and use that information accordingly – keeping in mind the great Lao Tzu ¨Knowing others is wisdom, knowing yourself is enlightenment¨ but I digress.
I know, you must be thinking – didn’t he pass away a few hundred years ago?
That’s what makes this situation all the more fascinating.
You see, ING in its decision to become a sponsor for Dutch #Art and #culture wanted to weave their innovative style into their campaign – that idea culminated into the next DIGITAL REMBRANDT.
This bank (crazy I know – a BANK), and #JWT engaged experts that made use of the latest 3D scanning equipment, facial recognition software, deep learning algorithms and height maps to mimic brush strokes and then tied it all up with a digital bow via 3D printing that took 13 layers of ink to create what was once thought to be the realm of humanity alone…
a masterpiece of art – a painting that basically digitally resurrected #Rembrandt himself, nearly 400 years after the Dutch master’s death.
Now, that you’ve watched the ad and returned to this blog post of course, let me know what you think:
- Are you appalled or amazed?
- Disgusted or invigorated by the possibilities?
- Is ¨ART¨as we have always known it, dying a slow, technical death, right before our very eyes or is it simply once again ¨coming of age¨?
Before you jump to your cell, tablet or keyboard let’s look at a few similar examples from the history to provide some context in this heated debate.
During the transition to the renaissance era in the 1400’s, realism and secular, nonreligious artwork gained traction – a rather blasphemous movement wouldn’t you say – one well worthy of debate, no doubt.
Then blast forward in time on your DeLorean (always loved that Back To The Future flick) to the advent of the picture camera which relieved many painters of their once sacred canvases – freezing a scene in time, all in a single snap.
When you start to think about it, advancement, what today we refer to as #tech, appears to be the only logical continuation of the saga that IS ART!
So, thanks to #ING, #JWT and not to mention the great resurrected #Rembrandt I must once again return to the same question – which side are you on?
Now… go ahead and pounce on your cell, tablet or keyboard and let us know what you think or what side you’re on, either here on my 10StepRevolution Blog, @SilvioWrites, @JWT_Worldwide and @ING_news, or LinkedIn – that is, if you can still choose only 1 side.
… that is, if you can still choose only 1 side.